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Bill Kaufmann is Director of Product Management for Network Assurance and Analytics at Ciena. In this role, Bill manages the Blue Planet assurance portfolio, including the Route Optimization and Analysis (ROA) and Unified Assurance and Analytics (UAA) products. Bill began his telecom career at AT&T in Technical Sales and Marketing. He has held leadership roles in product management at Tellabs, Coriant, and Blue Planet in the areas of IP/MPLS Routing, SDN Orchestration, and Network Analytics.