Innovation is at the heart of any success. As much as SDN and NFV are about technology innovation, they are also about business innovation. New service descriptions, service pricing models, and go-to-market strategies all form the key pillars of a sound business approach to a successful realization of technology innovation. Ciena consultancy can help build the business of an SDN and NFV network, helping MSPs generate new sources of revenue, increase sales, and improve profitability of new service offerings.