Enterprises and service providers are undergoing a profound disruption to adapt to the new norm of a hybrid work at home strategy. The disruption is driving increased competitive dynamics and causing tepid revenue growth, shrinking margins, and high churn. Their businesses are increasingly challenged by nimble competitors that operate in an environment that is not hampered by legacy infrastructure, entrenched methods and procedures, a methodical and deliberate go-to-market approach that lacks agility, and the ability to iterate the product to make sure it meets the customers' needs.
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